Posts Tagged ‘Airbus A340-300’

SWISS First Class

SWISS First Class is simply called SWISS First, it is a fine example of Swiss style and design. In 2009, a new First Class cabin was launched with the introduction of new Airbus A330-300 aircraft on selected routes with Airbus A340-300 aircraft to keep the old product.

The fully flat seats have sleek lines and quality finishes on both the new and older products. SWISS places great emphasis on the entire flight experience from check-in, lounges and in-flight services all created to the highest standards.

A SWISS First rule exists where only 8 seats are in the First Class cabin on both Airbus A330-300 and Airbus A340-300 aircraft. This keeps it feeling like an exclusive space which can be clearly defined as a First Class cabin.

The configuration on all aircraft is 1-2-1, ideal for passengers travelling alone or if with a companion or business colleague great to have two seats together where you are not totally isolated from each other like on some new products in the market place utilising full suites.

Roger Federer has commented on the new SWISS First product:

When I want to recover from the rigours of a long tournament, the new SWISS First seat will offer me everything I need to rest and relax undisturbed, I’m looking forward to my first flight in the new SWISS First cabin

– Roger Federer, Tennis Champion


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Air France Business Class

Affaires is the international business class cabin for Air France. The latest product was introduced on the Airbus A380, which is a slight variation on the Affaires product available on other long-haul aircraft.

It is designed to maximize space where passengers are able to relax, work and sleep when and how they want. Contour Premium Aircraft Seating designed Affaires with attention paid to in-seat performance and durability. The outcome being a stylish business class product. The colour tones of blue and beige create a calm and tranquil seating environment.

The main differences between Affaires on the Airbus A380 and other Air France long-haul aircraft is when in the sleep position it goes fully flat, it is wider and the seat pitch is closer. The original version of this Affaires product was launched with Boeing 777-300ER services which first took to the skies in 2007.


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Lufthansa Business Class

Lufthansa has had a strong Business Class product for their long-haul flights for some time now. When initially launched it was among the best products in the sky in the Business Class cabin. Though now that in-flight products are advancing to the next generation, many passenger talk about ‘fully flat’ and come to expect it on long-haul flights.

The Lufthansa Business Class is an angled lie-flat seat, it was launched in 2003 and still challenges in regards to quality and design against many other of the worlds airlines. Take the North American airlines for instance, they are now only beginning to catch up against the rest of the world with in-flight products. Lufthansa has been in the leading group of airlines and in a position where they offer a consistent product across their fleet.

As the Airbus A380 comes into the fleet, it will be interesting to see if Lufthansa makes any upgrades to their current Business Class product. It may be similar to Qantas on their A380’s, where they look at making an already strong product even better, Qantas kept the SkyBed and transformed it into a fully flat seat rather than angled lie-flat. Lufthansa could take their lead. The A380 is a closely guarded secret, so it will be a matter of watching this space.

With the new Business Class design we are opening up a new dimension for our customers. We offer maximum comfort, more space, more peace and quiet, a diverse information and entertainment program and excellent service on board.

– Wolfgang Mayruhuber, Lufthansa

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Cathay Pacific Business Class

Cathay Pacific launched a Business Class product which was progressively being rolled out throughout their medium-haul and long-haul fleet, the product was announced in 2007. In December 2010, Cathay Pacific announced a new product for long-haul routes which will go into service from March 2011.

Cathay Pacific is renowned for their impeccable service on-board, their premium products have been strong in the past and the previous upgrade to Business Class was a welcome change, bringing them in line with the latest generation of premium offerings.

The Business Class cabin has been designed to meet the requirements of business travellers: sleeping comfort and privacy, though at the same time retaining quality and attention to details.

Cathay Pacific World Airline 2009, image credit: Skytrax

Similar to other airlines’, Cathay Pacific has introduced a herringbone design – enhancing privacy. It is a fully flat seat which is 6’6″ in sleep mode, with a width of 20.0″ that extends in the shoulder area when flat to 32.0″.

Adjust the angle of the seat, leg-rest and footrest. There is lumbar support and the seats are ergonomically tested, everything can be done at the touch of a button.

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Virgin Atlantic Business Class

Virgin Atlantic Upper Class (business class) really took the flying experience to a new level in 2003, in true Virgin style it was about bringing flare to the skies with a trendy uber cool product.

The offering from Virgin Atlantic in Upper Class is one that is constantly creating new boundaries, when launched it was a clear leader. Now with other airlines launching strong products there is plenty of competition, though with the launch of the exceptional Clubhouse experience at London Heathrow Terminal 3 and the introduction of the special Upper Class Wing for check-in, they keep raising the bar with new initiatives.

Upper Class sits within the Business Class product family, though the Upper Class ‘suites’ introduced by Virgin Atlantic really challenge many airlines in the First Class cabin.

Its all about sleep, work, play, dining and relaxing with Upper Class. The product has a unique design where it is in a herringbone shape, they are set in the cabin going diagonally in a forward facing manner. Each passenger has aisle access.

I am delighted to be launching this revolutionary product – calling it a ‘suite’ signifies the leap in quality and comfort offered by Virgin over our rivals’ ‘standard’ business and first class seats. Our Upper Class Suite will move aviation forward by decades.

– Richard Branson, Virgin Atlantic


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