Archive for the ‘Swiss International Air Lines’ Category

SWISS First Class

SWISS First Class is simply called SWISS First, it is a fine example of Swiss style and design. In 2009, a new First Class cabin was launched with the introduction of new Airbus A330-300 aircraft on selected routes with Airbus A340-300 aircraft to keep the old product.

The fully flat seats have sleek lines and quality finishes on both the new and older products. SWISS places great emphasis on the entire flight experience from check-in, lounges and in-flight services all created to the highest standards.

A SWISS First rule exists where only 8 seats are in the First Class cabin on both Airbus A330-300 and Airbus A340-300 aircraft. This keeps it feeling like an exclusive space which can be clearly defined as a First Class cabin.

The configuration on all aircraft is 1-2-1, ideal for passengers travelling alone or if with a companion or business colleague great to have two seats together where you are not totally isolated from each other like on some new products in the market place utilising full suites.

Roger Federer has commented on the new SWISS First product:

When I want to recover from the rigours of a long tournament, the new SWISS First seat will offer me everything I need to rest and relax undisturbed, I’m looking forward to my first flight in the new SWISS First cabin

– Roger Federer, Tennis Champion

httpv://www.youtube.com/watch?v=Z9brtfVke2Q

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LX Forty

Swiss International Air Lines presents LX Forty, a short promotional film directed by and featuring Marc Forster.

Marc Forster is a German-Swiss filmmaker and screenwriter. One of his latest projects was directing the 22nd James Bond film, Quantum of Solace.

The voiceovers are also done my Forster, released in a variety of languages including English, French, German and Italian.

The short film was shot at Paramount Studios in collaboration with advertising agency Publicis (Zurich, Switzerland) , Ping Pong Films, Kansas City’s MK12 animation house and music producer Brian Reitzell.

The name comes about from the flight number LX40, which Marc Forster is a frequent flyer on from Zurich to Los Angeles.

httpv://www.youtube.com/watch?v=bid3_h_Dmto

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SWISS Business Intercontinental

Swiss International Air Lines (SWISS) has launched a new business class for their intercontinental flights. This coincides with the introduction of brand new Airbus A330-300 aircraft into the SWISS fleet.

The new product will be rolled out onto the Airbus A340-300 in the later half of 2009 and expected to be finished by 2011.

Already the new business class product is rating highly with SWISS customers.

Our innovative cabin product is a genuine hit with our customers. The investments we have made and continue to make, even in these tough business times, are further consolidating our position as a top-quality airline

– Markus Binkert, Head of Product & Services at SWISS

The business class seat is done in true SWISS style; it’s been designed for maximum comfort. The configuration is 1-2-1/2-2-1 with the benefit of offering greater privacy with more seat, armrest and table space. This ensures easier access to the aisle for all passengers.

httpv://www.youtube.com/watch?v=GvgY1H4Nmn8

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